Shower Sanctuaries

Sophistication in both design and function is a top priority for the shower space. Creating a soothing, spa-like atmosphere personalized to each user is paramount.

“People still want a very tranquil, spa-type experience. It’s their time to relax and unwind,” stresses Jeff Silverstein, CEO at California Faucets in Huntington Beach, CA.

Both aesthetics and performance are key. “They want both a visual soothing and calming environment, as well as the best shower you can give them at the allowable flow rate,” he says.
Howard Hyde, marketing and public relations manager for JACLO Industries located in Cranford, NJ explains, “The entire bathroom has become a more sophisticated and luxurious experience, focusing on greater ambience, décor, luxury materials and finishes, high-design elements and technology. The shower is simply part of this overall greater sophistication.”

The shower has become a spa “retreat,” he adds, featuring luxury fixtures and finishes; materials like marble and granite; rainshowers; multi-nozzle jets; separate handshowers; steam function; ambient lighting; rainfall/waterfall, and built-in seating.

“Customization is king,” reports Angela Staten, v.p. of marketing for Infinity Drain, based in Amityville, NY. “Homeowners want their showers to reflect their personal style, just like every other part of their home. We’re seeing increasing demand for bespoke solutions – from custom drain finishes that complete a specific aesthetic to fully customized slot drains that wrap around a freestanding tub, leaving guests in awe. It’s all about creating a unique, personalized experience.”

Other trends include spacious showers, multifunctional showerheads, high-performing but efficient showerheads, warm finishes, stone-inspired slabs that reflect the look of nature, and etched glass decorative enclosures. That’s according to manufacturers recently surveyed by Kitchen & Bath Design News.

Personal Wellness

The shower is a space to cleanse both body and mind, with a focus on overall health and wellness. To achieve this goal, it’s essential for designers to tailor the space to each individual homeowner.

“A major trend in today’s bath design is the move to transform the shower into a visual centerpiece, driven by a desire for elevated customization and expressive detail,” remarks Alex Dornbracht, v.p. and general manager of Kallista and Robern, which is headquartered in Kohler, WI.

“Today’s shower trends are being driven by the growing emphasis on wellness, self-care, and personalization in the home,” reports Bob Gifford, director of business development for Hastings Bath Collection in Ronkonkoma, NY, the exclusive importer of VOLA products from Denmark. “Homeowners and designers alike are looking beyond basic functionality and embracing showers as immersive, spa-like experiences. Homeowners can decide if they want a traditional showerhead or a rainshower and more body sprays in addition to other spa-like elements: steam, aromatherapy, etc. You can have almost anything given the multiple choices – the sky’s the limit!”

“We’re seeing bathrooms evolve from simple sanctuaries to mini home spas. There’s a growing emphasis on enhancing the shower experience, not just with better water efficiency but with upgraded spray options, better controls and elevated design,” offers Jean-Jacques L’Henaff, Leader LIXIL Global Design Americas with U.S. headquarters in Piscataway, NJ.

Features that enhance comfort and wellness are popular, agrees Hyde. “Integrating a steam generator transforms the shower into a personal steam room, promoting relaxation and detoxification,” he notes. “Creative lighting, including LED strip lighting and pendant lights, create a more relaxing and luxurious atmosphere.”

Versatile Flow

Rather than a strong trend towards one type of showerhead, manufacturers reiterate that consumers are looking for options to configure the shower for their specific needs.

“Versatility is increasingly top of mind in shower design, as people look for spaces that adapt to different users and everyday routines, whether that be adjusting for height differences, bathing a child or pet, or tackling post-project cleanups,” explains Kiran Singh, senior brand manager for Peerless Faucet, a Delta Faucet Company brand, based in Indianapolis, IN.

Silverstein sees many “microtrends,” some of which have lasted for several years, such as large, thin showerheads. Overhead showerheads that are 8″ to 12″ are still strong and show dominance in the shower space, he reports. “People are giving up the showerhead on the wall to have this overhead soaker type of experience,” he observes. Sometimes, he adds, the overhead options are installed right into the ceiling for a clean, sleek look.

Instead of the showerhead on the wall, Silverstein adds, people are choosing a high-quality handshower, which provides easier control and maneuverability. With handshowers, he believes there are two trends: an all-brass, multifunctional option or a single function showerhead that gives the best possible spray.

Hyde agrees that rain showerheads and separate handshowers are in demand. Multifunctional spray options and multiple shower nozzles and/or body sprays are also trending, he stresses. “Showerheads offering various spray patterns, such as pulsating massage, aerated flow or a gentler “silk spray” cater to individual preferences and create a personalized showering experience,” he offers. “For full-body drenching and hydro-massage, consumers are opting for multiple nozzles or body sprays strategically placed within the shower.”

Dean Camastro, northeast regional sales manager, Duravit USA, which is headquartered in Hornberg, Germany with U.S. offices in Duluth, GA, agrees that consumers are asking for multi-functional showerheads with features like rain, massage and eco-spray modes. “Thermostatic control, touchless operation and customizable presets are also gaining traction,” he adds.

Creative Warmth

With the incredible range of finishes available for shower fittings, designers have the opportunity to give clients what many crave: custom, creative looks that exude warmth and serenity. Brushed and matte finishes continue to be strong, as do classic finishes like chrome and bronze.

“While chrome is still king, brushed and matte finishes – like brushed nickel, matte black and brushed bronze – remain strong, offering versatility across various design palettes,” says Camastro.

“Even though VOLA offers an incredible selection of colors, we are still seeing brushed stainless steel as the most popular finish,” Gifford states. He adds that he is also seeing a lot of warmer finishes, like brass and copper.

“When it comes to finishes, chrome and brushed nickel remain popular, but there’s been steady growth in demand for matte black, which continues to resonate with those seeking a more modern, expressive look,” reports Singh. “Brass accents are also gaining traction among those looking to add a touch of personality.

“Finishes that were incredibly strong a couple of years ago, in particular satin brass and matte black, are still popular but are not growing,” Silverstein reports. California Faucets’ largest growing finish is satin bronze, which gives a softer look than satin brass but still has a rich feel, he continues. Additionally, the firm’s burnished brass, which patinas over time, is taking off.

A cohesive look across fixtures is important, manufacturers say. “Custom finishes are in high demand,” stresses Staten. “Homeowners no longer want to be confined to standard finish options. Instead, they’re seeking the ability to match fixtures and hardware throughout the bathroom to create cohesive, curated designs.”

“Showerhead finishes tend to continue matching the rest of the fitting selection in the bathroom for a cohesive and stylish look,” L’Henaff agrees. “Currently, we’re seeing a strong trend in warmer finishes like our GROHE Warm Sunset and DXV Polished Nickel.”

“There has been an explosion of showerhead finishes over the last few years, moving way beyond basic,“ Hyde notes. “This wide range of finishes enables designers, architects and consumers to create truly personalized/customized spaces by matching showerheads with faucets, grab bars, towel bars and even toilet tank levers,” he reports. “Drains come in more stylish designs/patterns and are available in a wide range of coordinating finishes to match the other metals in the space.”

“Architects and designers are placing greater emphasis on finishes that offer lasting beauty, particularly in spaces like the shower where daily use is constant,” notes Dornbracht. “Designers often choose PVD finishes when longevity is a priority, knowing that the material will retain its appearance and integrity even in high-moisture, high-touch environments. These finishes are designed to hold their depth and character through years of use, supporting projects that are meant to last. Combined with thoughtful engineering and high-quality materials, the result is a quietly resilient foundation for enduring design.”

Natural Feel

Shower walls and enclosures are trending towards natural looks that enhance the soft, tranquil feel of the space.

“Colorful marbles and nature-inspired textures – like stone and wood-look materials – are also on the rise,” observes Singh. “These options add depth and dimension without overwhelming smaller spaces”

“For walls and enclosures, textured neutrals, bold veining and large-format ceramic panels in soft, natural tones are trending. These offer both visual impact and easy maintenance,” Camastro reports.

Staten continues that idea. “When it comes to colors and patterns for shower walls and enclosures, natural tones continue to dominate, but bold patterns and vibrant colors remain popular for those looking to make a statement.

“We’ve seen a strong interest in softer, more organic forms,” she stresses. “That’s why we recently introduced the Disco-rectangle tile insert linear drain. Traditional drains with sharp edges can feel out of place in a design that’s aiming for natural flow and elegance. It took real engineering to introduce curves into a linear drain – but it’s a solution people were asking for.”

Open Concept

Homeowners are often separating bath and shower spaces – sometimes forgoing the tub altogether – to create spacious spa-like shower enclosures.

“Homeowners and developers alike are prioritizing larger, more open shower spaces,” Camastro emphasizes. “The traditional tub/shower combo is being replaced with expansive, walk-in designs that emphasize comfort, movement and luxury. This is especially prevalent in primary bathrooms, where the shower often becomes the focal point of a spa-inspired retreat.”

Dornbracht says, “Showers are evolving from compact, utilitarian spaces into spacious, spa-like retreats that become the emotional and aesthetic heart of the bathroom. As homeowners seek relaxation and wellness, bathrooms feature larger shower areas with immersive water experiences and refined finishes that elevate daily rituals.”

L’Henaff adds, “Shower sizes have grown considerably, which reflects a shift in bathroom designs where showers are replacing bathtubs as the centerpiece of the primary bathroom. Homeowners are seeking more spacious and luxurious experiences like opting for larger showers that accommodate two people or feature multiple water settings like those found in our GROHE Spa Aqua Tile collection. It speaks to the broader trend of creating a spa-like feel in your bathrooms.”

Singh reports, “There’s a strong desire for openness in design, with more people moving away from traditional doors or curtains in favor of clean, expansive layouts. At the same time, we continue to see rising demand for accessibility features that don’t compromise on style. This isn’t just about aging in place – it’s about universal design that works for everyone, from families with young children to multi-generational households.”

Hyde agrees that shower sizes have increased significantly over the last decade, driven by both an aging population and a major boom in home renovations. “The aging population is driving a significant demand for accessible showers designed to enhance safety and ease of use,” he emphasizes. Features in accessible showers include curbless or roll-in entry, grab bars, benches and handheld showerheads for flexibility and control, he adds.

Camastro comments, “We’re seeing increased demand for streamlined linear drains that enhance accessibility while providing a sleek, minimalist aesthetic. Barrier-free showers continue to rise in popularity, especially in multi-generational homes and hospitality projects, where design meets function. There’s also a clear trend toward integrated systems – wall panels, benches and trays working seamlessly together for both visual cohesion and ease of maintenance.”

Satisfying and Sustainable

Manufacturers strive to create a pleasurable showering experience while contending with concerns and regulations that revolve around water consumption. Technology that addresses this issue is a top consideration for many.

“Water-efficient technology is leading the charge; sustainability isn’t a passing trend, it’s an integral component of bathroom design,” Singh stresses. “With growing concerns around water scarcity across the country, water-saving features like aerators, low-flow technology and eco-
conscious materials are also becoming increasingly common in shower design. Today’s consumers are looking for solutions that strike the right balance between wellness, sustainability and style in the shower.

Hyde reports that water-saving showerheads and fixtures, often labeled with the WaterSense certification, are becoming more popular as consumers seek to reduce their environmental impact and lower utility bills.

Water-efficient showerheads that help homeowners reduce water consumption without sacrificing performance are important, L’Henaff concurs. “People are looking for a great water/shower experience with less water without having to compromise.”

Silverstein agrees, noting that his company’s main focus, when it comes to technology, is to offer the best possible experience with the water flow that’s allowed.

Helpful Innovation

New technology is constantly being explored and consumers especially appreciate technology that adds practical value to the product.

“Technology is absolutely reshaping the shower experience, but it’s important to distinguish between helpful innovation and tech for tech’s sake,” stresses Singh. While things like smart shower panels, touchless faucets and LED medicine cabinet mirrors are becoming more mainstream, consumers continue to circle back to technology that solves real problems, she adds.

“Modern technology is transforming the traditional shower from a purely functional space into a personalized oasis offering comfort, relaxation and efficiency,” remarks Hyde. “The advent of ‘smart showers’ has seen technological features such as temperature control, water flow, pressure control, spray pattern and integration into ‘smart home’ systems.”

Camastro states, “Smart shower systems with app or voice activation are growing in adoption, particularly in new construction and luxury remodels.”

“Technology plays a significant role in shaping the future of shower design,” emphasizes Staten. “At Infinity Drain, we are actively developing new innovations that aim to redefine what’s possible with drain systems. Our focus is on solving real problems – making drains more intuitive, improving user experience and enhancing performance,” she says.

Staten adds, “It’s worth remembering: the drain is arguably the most critical component of any shower. If it fails, the consequences can be catastrophic. That’s why we pair our product innovation with exceptional technical support to ensure proper installation and waterproofing. Technology can only take you so far – it’s the expertise behind the product that ensures success.”

Featured Products

Click on product image to request more information. See the full list of featured products from this article in the September 2025 issue of KBDN.