Tom Cohn's Articles
Successful Strategies for Navigating Tariffs
The Atlantic’s Derek Thompson recently captured our industry’s predicament perfectly: “In the past four…
Showroom Strategies: Leaders of the Pack
In December 2001, a watershed moment for the decorative plumbing and hardware industry unfolded…
Why Less Is More for Showrooms
For the past 50+ years, decorative plumbing showrooms have been designed and merchandized to…
Embracing and Selling Health & Wellness
The 2020 global pandemic greatly accelerated the appreciation for and emphasis on health and…
The Path to Employee Happiness
In the dynamic world of kitchen and bath showrooms, the pursuit of employee happiness…
Showrooms Shift Marketing Strategies
A decline and, in some cases, a significant decline, in showroom traffic is keeping…
Experiencing Too Much of a Good Thing
The year 2021 was a record one for many kitchen and bath showrooms and…
Earning Trust in a Skeptical World
The figures are shocking. Less than 25% of Americans trust the federal government to…
Big Data for Small Showrooms
Traditional marketing approaches for kitchen and bath showrooms have generally involved identifying market opportunities…
User Experience Defines Perception of Quality
The quality of a product sold in a kitchen or plumbing showroom is not based on advertising messages, showroom claims or what manufacturers want us to believe their brands represent. The quality of a product is determined by user experience.