Veteran dealer champions business management education
Ken Peterson’s passion has long been to teach kitchen and bath dealers how to run their businesses more effectively and profitably. In fulfilling that role, he’s established a noteworthy industry niche.
With nearly 50 years of experience in the kitchen and bath industry, Peterson – who once headed a multi-location, family-owned dealership in Connecticut – served as a consultant, trainer, writer and conference speaker before launching the industry’s first buying group and business-development organization in 1994.
Today, his Charlotte, NC-based SEN Design Group boasts more than 200 dealer members and 70+ vendor partners, and offers a wide range of services, including financial planning, sales and business management training, marketing tools, networking and management systems.
Peterson, who served as NKBA president in 1981, has also spearheaded the development of numerous marketing tools and management programs, including the recently launched NMS Network Management System, which he calls the only industry-specific, business management software program that automates dealer operational functions to improve team productivity, revenue growth and company profitability.
Besides his corporate duties, Peterson is a frequent seminar leader, a consultant to his team of personally trained business coaches and a business columnist for Kitchen & Bath Design News.
