Designer grows business through continuing ed and marketing savvy
Danielle Burger’s aptly named design firm, Kitchen Vitality, is the perfect descriptor for the high-energy design professional who made a big splash in the kitchen and bath industry when she was named NKBA U Professional of the Year in 2016.
Her design knowledge, marketing savvy and enthusiasm continue to serve her well as the 2017 Vice President of Professional Development for the Chicago Midwest Chapter of the NKBA, and her Houzz badges for customer service (in 2015, 2016 and 2017) attest to her ability to connect with her clients.
With a background in art history, her decade-long career has spanned the gamut from decorating model condo units to working at a high-end DPH showroom to running her own business, first in Chicago, and most recently in North Carolina.
She explains, “I work with clients in a collaborative way. Adjectives such as ‘cozy’ or ‘inviting’ can be easily misinterpreted. Instead, I study a client’s ideabook on Houzz or Pinterest or an adored object in the home, such as a piece of art or furniture. This helps me tap into their unspoken aesthetic and create a design concept that is unique and personal.”
Burger actively pursues continuing education opportunities, and believes these have really helped to taker her career to the next level.
