Houzz co-founders offer conduit of prospects, leads and design ideas
Beginning in 2010, the wife and husband duo of Adi Tatarko and Alon Cohen took a side project and turned it into Houzz.com. Today, Houzz has more than 40 million monthly unique users, 90% of whom are homeowners – and more than 1.5 million home professionals use the platform.
But the impact of Houzz is perhaps better understood by the volume of project leads driven and the high average spend by consumers who visit the platform. Houzz users spent $60,400 on average on home renovations in 2016, more than three times the national average. And, in 2016, Houzz drove $4 billion in gross revenue to paying professionals with Houzz pages.
The genesis of Houzz? “It was the frustration felt by Tatarko and Cohen by the lack of resources and inspiration available to help them articulate a vision for their home and to find the right professionals who could help them,” says Houzz spokesperson Alison Brady Gervis.
In what is traditionally a local business with showrooms as the key selling environment, Houzz offers a larger regional or even national platform where great photos and online consumer interactions are the new pinnacle.
