Industry veteran expands NKBA brand worldwide
Suzie Williford has touched the lives of innumerable kitchen and bath professionals during more than 35 years of experience in kitchen and bath sales, business development and involvement with the National Kitchen & Bath Association.
Williford cut her teeth in kitchen/bath sales and business development before becoming a v.p. for two major kitchen/bath companies: Kiva Kitchen & Bath and Westheimer Plumbing & Hardware.
Her impact, however, has been broadened exponentially since she joined the staff of the Hackettstown, NJ-based NKBA in 2012.
Williford has had a long and deep involvement with NKBA, having served on its Board of Directors for 10+ years, including time as NKBA president in 2009. She has worked to strengthen existing NKBA relations and develop new partnerships and initiatives, and played an instrumental role in the inception of Design & Construction Week and the ongoing relationship of the co-location of the Kitchen & Bath Industry Show (KBIS) and the NAHB International Builders’ Show. She has also had an impact in expanding the reach of NKBA and KBIS in North America and abroad, spearheading NKBA’s Global Connect.
In 2018, the association appointed Williford as executive v.p. and chief strategy officer, a role that encompasses oversight responsibilities of KBIS, association sponsorships, membership, marketing, governance and leadership communications, and the creation of marketplaces that showcase NKBA as the source for the latest industry trends, technologies and professional development.
