Technology guru/marketing pro/rep educates young designers
Karla Krengel literally grew up in the kitchen and bath industry. The third generation kitchen and bath industry entrepreneur who currently helms her own rep firm, Krengel & Hood, was one of the earliest adopters of technology, educating dealers and designers about how to use the Internet to grow their businesses.
Krengel served on NKBA’s Marketing Committee for three years and chaired NKBA’s Technology Committee, and has spoken at both NKBA chapter meetings and at KBIS.
She has twice been selected to participate in Whirlpool Innovation “Think Tanks,” and has served on Jenn-Air’s Design Advisory council.
Krengel authored an Internet Connections column for Kitchen & Bath Design News for 12 years, and has written and writes for a variety of other publications.
As the “face” of Kitchens.com, her brother’s company, she sold websites to kitchen dealers and set the record for most new accounts closed within a month.
Today she is an award-winning sales rep for Greenfield and Siteline Cabinetry, and is regularly lauded for her territory’s sales achievements and outstanding dealer involvement. She is passionate about working with young designers, and helping them establish their businesses. To that end, she gives back by speaking to kitchen and bath design students at local colleges; most recent topics include trends from Eurocucina and how to find inspiration.
