Dual marketing strategy creates kitchen and bath powerhouse
Todd Jackson has been intensely focused on building a successful design and remodeling business from the very beginning of his career. He entered the remodeling field at the age of 20 and became a licensed general contractor at age 23. In 1989, he founded Jackson Design and Remodeling, which today numbers 62 employees who last year completed 78 projects on $21.3 million in revenue.
The firm specializes in kitchens and baths, but also completes room additions and whole-house remodeling projects around the San Diego area. His design team, led by previous KBDN Innovator Tatiana Machado-Rosas, has won a number design excellence awards from KBDN and other organizations.
As Jackson Design and Remodeling has grown, the firm opened an impressive design showroom that was backed by a marketing campaign positioning the firm at the very upper end of the market. Realizing that some potential clients did not approach his company for work because of the high-end, high-price perception, Jackson opened a second showroom and company next door, Home Expressions by JDR. This company showroom and division was positioned as more approachable and value-driven. The reality is that both company showrooms offer design solutions while attracting a wider base of potential customers. As a result of his bold marketing and business decision making, Jackson’s company is growing dynamically with more growth expected to come in the future.
