Designer views clients as creative partners
For San Diego-based designer Rosella Gonzalez, a successful design should encapsulate a harmonious, three-dimensional blend of not only the clients’ needs and lifestyle, but also their culture and personality. Drawing on her background in architecture, Gonzalez works to cultivate what she refers to as “creative partnerships” with her clients, accompanying them on a design journey that culminates in a sculptural, deeply personal product. For Gonzalez, this approach begins first and foremost with clear communication, close observation and an exploratory spirit. She considers herself a ‘medium’ for her clients, translating their expressed wants into beautiful, functional designs.
This approach has drawn plenty of attention, both regionally and nationally, as Gonzalez has, over the course of her 15 years of design experience, racked up an impressive 17 awards, and her work has been honored by NARI, the CotY Awards, the NKBA, ASID and the Chrysalis Awards, among others.
Gonzalez’s pursuit of creative partnerships extends well beyond her work with clients: she also places a great deal of value on creative relationships within her community. Gonzalez frequently makes the trip to an orphanage in Tijuana in order to participate in a project called “El Arte alimenta – art nourishes,” an art education program that endeavors to nurture artistic and creative development in underserved children and teenagers.
